Our Pegasus’ “Classic Blue” is the color for the year 2020
Every year since 1999 the American Pantone Color Institute, specialized in cataloguing colors, elects its “Color of the Year” thus supplying companies with an indication about color choices for their visual communication, analyzing and establishing which are the trending colors in a wide variety of sectors, among which fashion, interior design, industrial design, products packing and graphic design.
The color for the year 2020 will be Classic Blue: Calming, firm and intense, it is “a symbol of hope and encouragement for the future” as Laurie Pressman, Vice President of the Institute, stated in a Time interview.
After the energetic and bubbly Living Coral from 2019, it’s now up to Classic Blue 19-4052, a reassuring, calm and safe color, creating connections” adds Laurie Pressman. Another blue tone had been chosen in 2000, the Cerulean, that represented excitement but also anxiety regarding the new millennium.
From the Cerulean of the beginning of the millennium to the Classic Blue, two different tones of blue that have interpreted the story of the last 20 years:
“Today, just like back then, there’s the same trepidation for the world, which is why, based on what we saw happen to our global culture, we selected Pantone 19-4052 Classic Blue as our colour for the year 2020”, adds Laurie Pressman. “A timeless and enduring tone of blue, PANTONE 19-4052 Classic Blue is simple yet elegant. By evoking the sky at dusk, the reassuring qualities of this stimulating color highlight our wish for something stable to begin from while we’re about to cross over to a new era”.
This was an exciting choice for our ENESSERE team as the iconic Pegasus E2 model uses this color for its wings:
we were also surprised as our chromatic study journey led us to the same conclusion that the American institute got to.
Indeed, just like them, we also perceived this need to find a color that connected man to nature, to its innermost self, yet still able to offer a glimpse of hope.
A feeling not dissimilar to gazing at an intense blue of the sky at night, that’s why we call it the “space” color.
The urban project “Hudson Winds” is proof of that, as it was specifically conceived for the Art Program of New York’s High Line by Prof. S.Wolf for an installation of some Pegasus at the former elevated railway over New York, converted into a green area for cyclists and pedestrians, along the Hudson river and the old port and railway areas, which have now been redeveloped in the wider urban project called Hudson Yards.
